This NICU support shop was created to provide both emotional and practical support for families with babies in the NICU. Inside you will find NICU journals for memory keeping, sibling support tools, pumping and feeding essentials and trusted preemie products to make daily life a little easier.
Create by a Neonatal Nurse Practitioner, this collection combines professional experience with heartfelt understanding - offering resources that support parents through every stage of the NICU journey.
Momcozy M5 Hands-Free Wearable Breast Pump
The #1 bestseller for a reason
When your baby is in the NICU, every drop of breast milk matters - and finding time to pump while navigating a hospital can feel impossible. The Momcozy M5 fits discreetly inside your nursing bra with not tubes or cords, so you can pump at your baby’s bedside, in the family lounge, or on the go.
Dr. Brown's Natural Flow Anti-Colic Options+ Narrow Baby Bottle, 8 oz/250 mL, with Level 1 Slow Flow Nipples, 0m+, 4 Pack
Momcozy M9 Mobile Flow Hands-Free Pump
For Moms who want maximum control.
The M9 takes hands-free pumping further with app control, 15 suction levels, and two clinically inspired modes - milk boost and milk relief. If you’re exclusively pumping for a premature or medically fragile baby, having that level of customization can make a real difference in maintaining your supply during a long NICU stay.
Dr. Brown's Baby Bottle Drying Tower, Stand-Up Countertop Drying Rack with Organized Storage for Baby Essentials, Space Saving Vertical Rack, Black/White
Pumping and Feeding
Haakaa Silicone Breast Pump
Simple. Brilliant. Essential.
Don’t underestimate this little pump. The Haakaa uses gentle suction to collect letdown on the opposite side while you nurse or pump - no batteries, no parts, no fuss. For NICU moms working hard to build their milk supply, every extra ounce counts. Easy to clean, easy to travel with, and under $30.
Momcozy Portable Bottle Warmer for Travel – Dual Heating Modes for Breast Milk & Water, Portable Milk Warmer with Fast Heating & Long Battery Life, 17 Ounces Large Capacity to Meet Your All-Day Needs
Momcozy Easy Pour Breastmilk Storage Bag, 8Oz, Temp-Sensing Color Change
Because Every Drop Counts
When you are pumping around the clock for your NICU baby, the last thing you need is a storage bag that leaks or falls. Momcozy’s breast milk bags are pre-sterilized, double sealed, and self-standing - making them easy to fill, lable, and store in the hopsital freezer or at home. The temperature -sensing strip changes color if milk gets too warm, giving you one less thing to worry about during an already stressful time.
Earth Mama Organic Nipple Butter
Sore Nipples are Real. This helps.
Pumping around the clock for a NICU baby is demanding on your body. Earth Mama’s Nipple Butter is a NICU safe, lanolin free balm made with organic herbs that soothes and protects sore, cracked nipples between pumping sessions. No need to wipe off before pumping or feeding - it’s safe for baby and gentle enough for the most sensitive skin. A small jar goes a long way, and most NICU moms consider it an absolute essential
Sweetyweety Oversized Breastfeeding Shirt
Comfort you’ll live in during your NICU stay.
Long NICU days mean you need clothing that works as hard as you do. this oversized nursing shirt makes pumping and skin-to-skin contact effortless with its easy-access design - no wrestling with your clothes at the bedside. Soft, breathable fabric that feels like a hug on the hardest days. Comfortable enough to wear for hours, practical enough for everything the NICU throws at you.
NICU Clothing and Accessories
HAPIU Rayon from Bamboo Baby Footed Pajamas, 2 Way Premium Zipper, Footie for Baby Boy Girls, Newborn-24 Months
Multiple color options
Noni Luxury Personalized Name and Birthday Baby Blanket - Embroidered, Soft Breathable Cotton Knit for Newborns
CREVENT Baby Welcome Gift Set Storage Basket with 2 Blankets+ 1 Security Blanket + 1 Taggie + 1 Gift Bag with Ribbon (Ivory)
Emotional Support
NICU Sibling Coloring Book
Because Big Brothers and Big Sisters need support too.
when a baby is in the NICU, the whole family feels it - including the siblings at home trying to make sense of something no child should have to navigate alone. This coloring book was created specifically for NICU siblings, giving them a gentle, age-appropriate way to process their feelings, stay connected to their new baby, and feel included int he journey. A meaningful gift for any family in the NICU - and a beautiful keepsake long after they come home.
NICU Parents Journal
The NICU journey is filled with moments you never expected - and memories you’ll never want to forget. The Bright Sprout NICU Parents Journal was thoughtfully created to help you navigate this emotional season with support, structure, and heart. Inside, you’ll find space to capture milestones (big and small), process your thoughts, document your baby’s progress, and hold onto the details that can so easily blur together. With gentle encouragement, practical NICU insights from a nurse with over 25 years of experience and room for photos and reflections, this journal becomes more than a keepsakle - it becomes a companion through one of life’s most challenging and meaningful chapters.
Going Home
Chicco KeyFit 35 Zip ClearTex Infant Car Seat and Base, Rear-Facing Seat for Infants 4-35 lbs., Zip-Open Privacy Shield, Compatible with Chicco Strollers | Obsidian/Black
Evenflo Shyft DualRide Preemie and Infant Car Seat Stroller Combo 3-30lbs with Carryall Storage
Dunzoom 3pcs Nicu Graduate Milestone Sign Wooden Round Days Counter Newborn Graduation Hat Toddler Infant Doctoral Caps Black Marker for Nicu Baby Gift